TasteBook Web Site
TasteBook partners with top chefs and popular recipe web sites to reinvent the way people collect, organize, and share their favorite recipes by creating customizable "TasteBooks." Mango Media Design was involved with the initial brainstorming of the online product, and then integrated strategic and branding goals into a design experience. Collaborated on the information architecture and user interface design. Established the look and feel of TasteBook's visual presence online and in electronic direct marketing (HTML email).
Tasks: Creative Direction, Web Visual Design, Information Architecture, User Interface Design, HTML Email Design